Ratings: Holiday Movies Lift Hallmark Channel to Best Week Ever, No. 1 Finish in Demo
MPCA-BKTV’s, “A Christmas Detour” with Candace Cameron Bure and Paul Greene
Audiences hungry for a little early holiday programming found — and stayed with — Hallmark Channel last week, as a big helping of original movies boosted the network to a No. 1 finish among cable networks in its target demo and to its largest-ever weekly audience.
The five-night Thanksgiving Weekend Event on Hallmark Channel featured one original movie each night, with the top numbers coming for “A Christmas Detour” on Saturday, according to Nielsen. The film (pictured), starring Candace Cameron Bure and Paul Greene, averaged a 0.67 rating in adults 18-49 and 4.778 million viewers overall. Among all scripted cable programs last week, it ranked behind only AMC’s “The Walking Dead” (13.98 million) and “Into the Badlands” (5.17 million).
Also faring well were “Crown for Christmas” on Friday (0.68 in 18-49, 4.29 million viewers overall)…
Read entire article by Rick Kissell in Variety