The Series’ 4th Episode Becomes the Most Social Program in Network History
MPCA’s original primetime series, When Calls the Heart, continues to draw viewers with the newest episode averaging a 2.0 HH rating and 2.3 million total viewers on a Live+3 basis. In its 9pm time period, the Sunday, March 6th premiere ranked Hallmark Channel as the 2nd highest-rated and the 2nd most-watched network among households, excluding news programming.
The series struck a chord on social media as well, with last weekend’s debut unseating the third episode of this season’s When Calls the Heart as the most social program in network history, garnering the highest Tweets of any series, movie, or special premiere. Additionally, the premiere was the 2nd most-Tweeted series airing a new episode during Sunday Total Day across broadcast and cable television.
The third season of When Calls the Heart continues on Sunday nights with a brand-new episode premiering March 13 at 9 pm ET/PT, 8C. In the episode, “A Gentle Heart”, Jack (Daniel Lissing) and Faith’s (Andrea Brooks) friendship begins to complicate his romance with Elizabeth (Erin Krakow), and Abigail (Lori Loughlin) pitches in to help a struggling community.
Source: Nielsen, February 29-March 6; Nielsen SocialGuide Twitter TV Ratings, 3/6/16.
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